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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Mobile
45 percent of mobile users stated the best time for companies to send e-mail is only when it is necessary as compared to 39 percent of their non-mobile peers. e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
US mobile-commerce revenues are expected to double in 2010, reaching $2.4 billion. -Coda Research Consultancy (2010)
35% of US Web-enabled mobile phone owners said they had participated in some form of mobile shopping in the past year, such as browsing or researching but not necessarily purchasing products. -PriceGrabber.com "Smartphone Shopping Behavior" (2010)
Across all age groups, Internet users are at least three times as likely to research or compare prices on their phones as they are to make a purchase. -PriceGrabber.com "Smartphone Shopping Behavior" (2010)
Among mobile buyers, the top purchases made with a web-enabled phone are digital content for phones (61%) and consumer electronics(57%). - PriceGrabber.com"Smartphone Shopping Behavior" (2010)
22% of US marketers surveyed said that mobile marketing is "very important" to their overall marketing strategy; 26% said "important"; and 28% said "somewhat important." Only 8 percent said mobile marketing is "not important." -R2integrated "Mobile Media Survey" (2010)
Quantifying the return on investment is considered the most critical area of improvement for planned mobile marketing campaigns among 43% of respondents. -R2integrated "Mobile Media Survey" (2010)
When asked to rate the importance of mobile platforms, 59% of respondents said the iPhone and 40% said the BlackBerry were "very important"; only 7% thought that Android was a "very important" platform. -R2integrated "Mobile Media Survey" (2010)
49% of US marketers said an increase in the number of customers would measure a successful mobile marketing campaign. -R2integrated "Mobile Media Survey" (2010)
17% of respondents use their mobile phone to purchase applications, ringtones and other content. - Mobile Marketing Association "May 2010 U.S. Mobile Consumer Briefing" (2010)
56% of mobile content purchases were made through a carrier, and 43% used a bank or credit card account for payment. - Mobile Marketing Association "May 2010 U.S. Mobile Consumer Briefing" (2010)
Across all categories of transaction types, most respondents considered m-commerce to be "secure and trustworthy." - Mobile Marketing Association "May 2010 U.S. Mobile Consumer Briefing" (2010)
Most users of public Wi-Fi services have downloaded at least 10 smartphone apps, and about two-thirds spend more than 30 minutes a day using the applications. - JiWire "Mobile Audience Insights Report Q1 2010" (2010)
38% of respondents said they are more likely to click on a mobile ad that is tailored to their specific location, while 46% said it does not make a difference. - JiWire "Mobile Audience Insights Report Q1 2010" (2010)
7% of consumers currently use their mobile phones while in the store to perform the following food-shopping activities:
- 53% compare prices
- 44% get/redeem coupons/discounts
- 28% get nutritional information
- 22% read product reviews
- 22% visit the food company's website for information
-Deloitte "2010 Consumer Food Safety Survey" (2010)
More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009. -The Radicati Group (2010)
There were more than 267 million mobile phone users in the US for the third quarter of 2008 - a 6% increase over the fourth quarter of 2007, which saw 251 million users.- DMNews (2009)
Only 18 million Americans (13% of the broadband population aged 13 and above) access the mobile Internet. This is compared to 102 million Chinese consumers using the mobile web (42% of the Chinese broadband population aged 13 and above). Netpop "Netpop Pocket: Growing the Mobile Marketplace" (2009)
21% of mobile marketing responders indicated that they respond to three or more offers per month. -DMA "Mobile Marketing: Consumer Perspectives" (2008)
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Portals, email, weather, news/politics and search were the top five most visited categories by mobile users, with business/finance growing the most steadily. -Nielsen Mobile (2008)52 percent of mobile phone owners access the same email account across multiple devices (PC, laptop, mobile phone, etc.), while 48 percent have a distinct email account for mobile-only email. -ExactTarget "2008 Channel Preference Survey"(2008)
Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email. -ExactTarget "2008 Channel Preference Survey" (2008)
39 percent of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That's about 2.3 out of five users. -ExactTarget (2007)
