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- "The Email Diva", MediaPost's Email Insider"
Viral Emails
83% of marketers place their share-to-social links at the bottom of their messages. - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)
32% say they'd share promotional l email offers with members inside a social network and open emails from others. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)
Social-media-share links generate on average 0.5% click rates - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)
15% of viral campaigns in the past year achieved the goal of prompting consumers to promote the marketer's message. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)
"Relatively older" online users are more likely than "relatively younger" users to forward advertising messages to friends or tell friends about ads. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)
51% of respondents report having clicked "forward to a friend" links in marketing email, but 38% have never seen these links. - Epsilon (2007)
