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• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
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For advertising-oriented lists, 57% of marketers surveyed said that "emailing unique content by segment" produced routinely justifiable results. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

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Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Open rates for segmented versus non-segmented campaigns are 12.4% higher for days 60-90. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Open rates for segmented versus non-segmented campaigns are anywhere between 11% and 15%. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Click rates for segmented versus non-segmented campaigns are doubly high for the first 30 days with a slight increase for 60-90 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

15% of all marketers in the study were still using "opt-out" registration tactics. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

64% of all marketers in the study used a single opt-in tactic. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

21% of all marketers in the study are employing double opt-in. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Click rates for segmented versus non-segmented campaigns are five times higher the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)

36% of those surveyed states that inbox clutter is the top challenge to email marketing. - MarketingSherpa "Email Marketing Benchmark Survey" (November 2007)

81 percent of U.S. executives subscribe to industry email newsletters for product information and business intelligence. - Wall Street Journal (2007)

60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them. - Jupiter Research (2007)

93% of executives surveyed say their company has deployed some type of email marketing solution. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)Permission email marketing now accounts for 27% of the email that consumers receive in their primary personal inboxes - up from 16% in 2003. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

38% of executives surveyed said their email messaging endeavors are centralized in one location. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

24% of executives surveyed cite that six or more departments manage email messaging separately. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

44% of executives surveyed are aware that email would be more effective if it were managed from one platform. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Only 26% of executives surveyed agree that it is easy for them to understand how often they are communicating with their clients. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

One-third of executives surveyed work with an outsourced provider, and 30% use an on-premises packaged application. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

31% of companies surveyed use a homegrown application for their email marketing needs. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

91% send email to a house list as a marketing tactic. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

88% said email it has increased as a priority in 2007. - Shop.org, State of Retailing Online 2007 report (Sept. 2007) Average spending on email marketing to house files was $311,196 (10% of companies' online marketing budgets). - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

Most marketers send email to their customers once a week. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average marketer sends 64 messages to their customers a year. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average house list in 2006 was 2.4 million names, compared to 1.6 million the year before. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)

51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years. - The McKinsey Quarterly (2007)

More than seven in 10 US marketers said that email was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

60.8% of US marketers said that sending email newsletters was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

73% of the companies surveyed sent emails to new subscribers confirming their registrations. - Silverpop (2007)

Just 17% of U.S. marketers and 35% of U.K. marketers let registrants know in advance to expect confirmation messages. - Silverpop (2007)

80% of companies in the survey offered email sign-ups on their home pages in 2007, compared to 75% in 2005. - Silverpop (2007)

92% of companies surveyed offered a value proposition for email sign-ups in 2007, such as sales information prizes and news, compared to 75% in 2005. - Silverpop (2007)

32% of the companies surveyed took people who ask to be removed from their lists to preference centers where they could change their preferences rather than simply opting them out. - Silverpop (2007)

59% of the companies surveyed made it easier for people to opt-out by sending them Web forms pre-filled with their information, compared to 30% that did so in 2005. - Silverpop (2007)

7% of the companies surveyed continued to send messages after 10 days (from which they opted out of their email program), which is a violation of the federal Can-Spam Act. - Silverpop (2007)

30% of the companies surveyed continued to send messages for several days to people after they opted out of their programs. - Silverpop (2007)

78% of the companies surveyed included links recipients could use to view the message as a Web page, compared to 59% who did so in 2005. - Silverpop (2007)

6% of the companies surveyed used the postcard style (one big single-pane graphic). - Silverpop (2007)

30% of the companies surveyed used a letter or newsletter format to communicate with customers. - Silverpop (2007)

19% of the companies surveyed used a single-pane graphic across the top of the page with rows and columns below. - Silverpop (2007)

14% of traditional business-to-consumer DMers say they send marketing emails to people on an opt-out basis, significantly lower than last year's 23%. - Direct Magazine (2007)

3.1% of the b-to-b DMers surveyed by Direct Magazine said their firms send email on an opt-out basis this year, compared to 16.7% last year. - Direct Magazine (2007)

Top 5 challenges marketers surveyed face in their email marketing programs, according to a survey by JupiterResearch:

• List turnover, or getting new registrants and keeping them responsive while limiting attrition - 39%
• Lack of customer data - 34%
• Deliverability - 28%
• Analyzing Camapaign Results - 25%
• Declining Response Rates - 23%

- JupiterResearch on behalf of e-mail service provider Silverpop (July, 2007)

34% of marketers surveyed said that creative optimization had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

34% of marketers surveyed said that landing pages had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

83% of marketers surveyed said they were planning on using email the same more during the 2007 Holiday season than last did during last year's. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

55.3% of marketers surveyed said that driving incremental revenue is the most important reason why will use email marketing in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

55.3% of marketers surveyed currently use, or plan on using an outside vendor for email marketing. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

39 percent of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That's about 2.3 out of five users. - ExactTarget (2007)

Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)

Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)

20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)

11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)

49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)

47.8% of online merchants list increasing web sales as their main objective in 2007. - Internet Retailer (2007)

17.2% of online merchants who see customer retention as the top goal in 2007.
- Internet Retailer (2007)

12.7% of online merchants use email to attract new shoppers. - Internet Retailer (2007)

19.7% of online merchants who want more multi-channel customers or higher tickets and conversions though email in 2007. - Internet Retailer (2007)

64.7% of online merchants are conducting more email campaigns than a year ago. - Internet Retailer (2007)

At least 18% of major online retailers tracked via RetailEmail.Blogspot have incorporated video into at least one email over the past six months or so.
- RetailEmail.Blogspot (April, 2007)

20 percent of respondents admit to using the "report spam" button to unsubscribe. - Email Sender and Provider Coalition (2007)

More than 8 out of 10 email users have used the "report spam" button in their email clients' interfaces. - Email Sender and Provider Coalition (2007)

Nine out of 10 email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. - Email Sender and Provider Coalition (2007)

81 percent of respondents to Alterian's fourth transatlantic annual survey plan to increase spending on email marketing in 2007. - Alterian (2007)

Thirty-five percent of respondents reported that their email activity was integrated with all other channels. - Alterian (2007)

26 percent of respondents said their email is at least integrated with other online channels. - Alterian (2007)

18 percent reported that email is still used as a standalone channel. - Alterian (2007) 70 percent of respondents said they apply basic or no analysis to any of their email campaigns. - Alterian (2007)

29 percent claim they carry out full analysis of their email campaigns. - Alterian (2007)

36 percent, the top obstacle is that online and offline activities are managed by separate departments. - Alterian (2007)

Thirty-two percent reported difficulty integrating email marketing activity with the customer database. - Alterian (2007)

44 percent, of marketers manage their email activities in-house. - Alterian (2007)

Twenty-nine percent outsource email marketing to email service providers. - Alterian (2007)

15 percent send the work to agencies. - Alterian (2007)

71 percent send less than one million emails in an average month. - Alterian (2007)

26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)

80% of at-work users in the US rely on Outlook, which offers preview panes. - MarketingSherpa (2007)

38% of online consumers now use preview pane 'capable' email clients. - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

59% of online customers routinely block images. - MarketingSherpa (2007)

Three in four email campaigns aim at customer retention; one in four are used to acquire customers. - DMA (Nov 2006)

Email frequency is greater in 2007 than in 2006, which was greater than in 2005. - DMA (Nov 2006)

Popular acquisition practices include company announcements, which 68 percent of respondents mail; company newsletters, which 65 percent mail; and special discounts and one-time offers, which 63 percent of respondents send of both respectively. - DMA (Nov 2006)

When marketers do use email in concert with other marketing channels, two out of three use special offer codes to integrate the channels. - DMA (Nov 2006)

12 percent of companies gave customers the chance to change their preferences in addition to simply opting-out. - Silverpop, Retail Email Marketing Study (2006)

44% of retailers including a newsletter subscribe link at the top of the forwarded email. - RetailEmailReports (2006)

54 percent of respondents saying they clicked on a link in an email because the product or service interested them. - Jupiter Research (2006)

40 percent do so when copy piqued their interest. - Jupiter Research (2006)

35 percent are influenced by the subject line. - Jupiter Research (2006)

12 percent of respondents say a single large image influenced their decision to click. - Jupiter Research (2006)

9 percent are influenced by several smaller images. - Jupiter Research (2006)