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Social Interaction
71% of businesses have or are planning to integrate email and social media in 2010 - StrongMail "2010 Email Marketing Survey" (2010)
Only 9% of US in-store shoppers prefer to receive promotional messages on social media sites. - CrossView (2010)
More than 90% of adults internet users in every age group subscribed to emails from brands, while significantly fewer "liked" companies on Facebook or followed them on Twitter. - ExactTarget "Subscribers, Fans, and Followers: Digital Morning" (2010)
36% of US small businesses integrated their social and email marketing campaigns by tweeting email newsletters and 35% sent out blog entries to their email lists in 2009. -AWeber "Email Marketing Customer Suvey" (2010)
54.12% of US small businesses plan to allow users to sign up for emails directly from social media sites, like Facebook. -AWeber "Email Marketing Customer Suvey" (2010)
43.89% of small businesses will include "follow us" links in their emails in 2010, and about 44% will include share options in their messages. Just 13.1% of respondents had such options last year. -AWeber "Email Marketing Customer Suvey" (2010)
Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options- and messages with three or more sharing options generate a 55% higher CTR. -GetResponse "Email Marketing and Social Media IIntegration Report" (2010)
Integrating email messages with a Twitter sharing option returns CTRs of 10.2% on average- roughly 40% higher than messages sent without social media links. -GetResponse "Email Marketing and Social Media IIntegration Report" (2010)
Emails sent with Facebook sharing options returned CTRs of 10.2% on average, whereas messages sent with MySpace sharing options generated 8.7% CTR; those sent with LinkedIn sharing options generated 7.2%. -GetResponse "Email Marketing and Social Media IIntegration Report" (2010)
Twitter is he most popular social sharing option, included in 67.2% of email messages sent via the GetResponse platform, followed closely by Facebook (in 62.7% of emails). -GetResponse "Email Marketing and Social Media IIntegration Report" (2010)
33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them. -ROI Research "S-Net:A Student of Consumers' Use of Social Media" (2010)
42% of U.S. online consumers use Facebook at least once a day and, of these, 69% are a FAN of one or more companies. -ExactTarget "Digital Morning" (2010)
Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010. -Unisfair "The Future of Tech Marketing" (2010)
54% of US marketing professionals perceive social media to be innovative and invaluable to their business, while less than 3% said that social media is 'complicated and not worth the investment'. -R2integrated "Social Media Survey" (2010)
61% of US marketing professional said the main reason for implementing a Social Media Strategy is to increase lead generation. -R2integrated "Social Media Survey" (2010)
42% of B2C marketers said that including links to social networking sites in emails is a marketing tactic that works particularly well, compared to 29% of B2B marketers. -Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)
In 2010, 60% of US Internet users ages 35 to 44 and one-half of those in the 45-to-54 age group will use social networks at least once a month. - eMarketer "Social Network Demographics and Usage" (2010)
57.5% of U.S. Internet users, or 127 million people, will use a social network at least once a month in 2010. - eMarketer "Social Network Demographics and Usage" (2010)
72.3% of B-to-B and B-to-C agencies and Markets have a Facebook page, while 72.0% have a Twitter account.- Datran Media "Marketing and Media Survey" (2010)
27% of business executives worldwide said they had already integrated social media strategy into the email marketing strategy. An additional 24% said they have formulated an integration strategy and are currently researching implementation tactics. - eMarketer "2010 Marketing Trends Survey" (2010)
18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin. - eMarketer "2010 Marketing Trends Survey" (2010)
81% of marketers surveyed said social media helped to expand the reach of their e-mail content. - MarketingSherpa "Email Marketing Benchmark Survey" (2010)
78% of marketers surveyed said social helped to increase brand awareness. - MarketingSherpa "Email Marketing Benchmark Survey" (2010)
90% of respondents plan to integrate social media into their email campaigns in 2010. - GetResponse "2010 Email Marketing Trends Survey" (2010)
One of every 4 marketers was placing links to email campaigns and newsletters on social media pages, or including a "share" option in their online communications. - GetResponse "2010 Email Marketing Trends Survey" (2010)
In addition to being one of the most important buzzwords, social media was considered the most annoying according to US Marketing Executives, with nearly 30% of executives saying they are tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
'Social media ROI' was an important buzzword for 36% of executives. - Anderson Analytics and Marketing Executives Networking Group "Marketing Trends Report 2010" (2010)
Marketers claim they will devote nearly one-fifth (17.7%) of their marketing budgets to social media in the next five years.- Duke University's Fuqua School of Business, "The CMO Survey" (Feb, 2010)
20% of Facebook, MySpace and/or Twitter users have posted or shared something from permission email to their social account(s) via a "share" option. - Merkle , "View from the Social Inbox" (2010)
63% of Social Media Users use the same email account for their social networking alerts and permission email. - Merkle , "View from the Social Inbox" (2010)
42% of Social Media Users check personal email 4+ times per day, versus 27% of Non-Users. - Merkle , "View from the Social Inbox" (2010)
A majority of email messages intended for sharing include four to five social sharing links. - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)
83% of marketers place their share-to-social links at the bottom of their messages. - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)
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Social-media-share links generate on average 0.5% click rates - Silverpop "Emails Gone Viral: Measuring 'Share to Social' Performance" (2009)32% say they'd share promotional l email offers with members inside a social network and open emails from others. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)
15% of viral campaigns in the past year achieved the goal of prompting consumers to promote the marketer's message. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)
"Relatively older" online users are more likely than "relatively younger" users to forward advertising messages to friends or tell friends about ads. - JupiterResearch, Viral Marketing: Bringing the Message to the Masses (2007)
51% of respondents report having clicked "forward to a friend" links in marketing email, but 38% have never seen these links. - Epsilon (2007)
