StatShare, a must read for all email marketing pros.
Subscribe Now!
""If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics"
- "The Email Diva", MediaPost's Email Insider"
ROI
Email presently generates 21.6% of total revenue from campaigns. - Direct Marketing Association "The Integrated Marketing Media Mix" (2008)
Email is currently driving an average of 16 cents in transactions per message delivered. - Epsilon "Q1 2008 U.S. Email Trends and Benchmark Results" (2008)
Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)
55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)
Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)
Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)
20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)
11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)
73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey - this one on email marketing - spend 5% of their marketing budget or less on email marketing.
- Internet Retailer (2007)
50.6%, report that 6% or more of their sales come from email marketing.
- Internet Retailer (2007)
25% say the proportion is over 11%. - Internet Retailer (2007)
U.S. marketers spent $300 million on email in 2005. They're expected to spend $400 million on email in 2006, an increase of 24.4 percent. - 2006 Online Retail Holiday Readiness Report, WebTrends (2006)
Email generated $15.50 in sales per dollar spent on email marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on email, Winterberry Group reports. Winterberry notes that email drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar. - Winterberry Group (2004)
Cutting customer defections by just 5 percent has the effect of boosting profits between 25 percent and 95 percent. - Harvard Business Review (2005)
50% of the shoppers surveyed in late December, 2005 said they used emails to make purchases; 50.2 percent said email had some influence on their shopping habits. - Return Path (2006)
26.9% of retailer respondents derive 11% or more of their sales from email marketing. And another 23.8% get 6% to 11% of their sales from email, leaving 49.4% who report less than 5% of their total sales comes from email programs. - Internet Retailer (2006)
Email's ROI index is 70 percent higher than any other direct-response marketing vehicle. - Direct Marketing Association (2006)
Engaging your audiences in more relevant communications (such as email) increases net profits by an average of 18 times more than broadcast mailing - Jupiter Research (2006)
The majority of email marketers are failing to use email as a relevant marketing tool. His research found relevant messages can lead to almost as many sales as free or discounted shipping offers. - Jupiter Research VP and research director David Daniels (2006)
Triggered campaigns perform 171% more revenue than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006)
Lifecycle campaigns perform 389% better than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006)
Clickstream campaigns perform 781% better than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006) It costs 5 - 10 times more to acquire a new customer than it does to retain an existing one. - Emarketer (2005)
Email marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs. - Direct Marketing Association (DMA) (2005)
Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - DMA (2005)
Email driven sales in the U.S. will show a compound annual growth of 14.9 percent from 2006 to 2011. - DMA (2005)
Commercial email generated $16.5 billion in U.S. sales in 2005: $7.7 billion in consumer sales and $8.8 billion in business-to-business. The organization projects email sales to grow to $18.5 billion in 2006 and $37 billion by 2011. - DMA (2005)
31% of US Marketing Executives surveyed say direct response programs (email and mailings) have greatest ROI, more than double all other marketing programs (p.r., event marketing, website, advertising). - CMO Council (2005)
Email is currently driving an average of 16 cents in transactions per message delivered. - Epsilon "Q1 2008 U.S. Email Trends and Benchmark Results" (2008)
Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)
55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)
Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)
83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)
Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)
20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)
11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)
73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey - this one on email marketing - spend 5% of their marketing budget or less on email marketing.
- Internet Retailer (2007)
50.6%, report that 6% or more of their sales come from email marketing.
- Internet Retailer (2007)
25% say the proportion is over 11%. - Internet Retailer (2007)
U.S. marketers spent $300 million on email in 2005. They're expected to spend $400 million on email in 2006, an increase of 24.4 percent. - 2006 Online Retail Holiday Readiness Report, WebTrends (2006)
Email generated $15.50 in sales per dollar spent on email marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on email, Winterberry Group reports. Winterberry notes that email drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar. - Winterberry Group (2004)
Cutting customer defections by just 5 percent has the effect of boosting profits between 25 percent and 95 percent. - Harvard Business Review (2005)
50% of the shoppers surveyed in late December, 2005 said they used emails to make purchases; 50.2 percent said email had some influence on their shopping habits. - Return Path (2006)
26.9% of retailer respondents derive 11% or more of their sales from email marketing. And another 23.8% get 6% to 11% of their sales from email, leaving 49.4% who report less than 5% of their total sales comes from email programs. - Internet Retailer (2006)
Email's ROI index is 70 percent higher than any other direct-response marketing vehicle. - Direct Marketing Association (2006)
Engaging your audiences in more relevant communications (such as email) increases net profits by an average of 18 times more than broadcast mailing - Jupiter Research (2006)
The majority of email marketers are failing to use email as a relevant marketing tool. His research found relevant messages can lead to almost as many sales as free or discounted shipping offers. - Jupiter Research VP and research director David Daniels (2006)
Triggered campaigns perform 171% more revenue than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006)
Lifecycle campaigns perform 389% better than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006)
Clickstream campaigns perform 781% better than broadcast campaigns. - Jupiter Research VP and research director David Daniels (2006) It costs 5 - 10 times more to acquire a new customer than it does to retain an existing one. - Emarketer (2005)
Email marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs. - Direct Marketing Association (DMA) (2005)
Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - DMA (2005)
Email driven sales in the U.S. will show a compound annual growth of 14.9 percent from 2006 to 2011. - DMA (2005)
Commercial email generated $16.5 billion in U.S. sales in 2005: $7.7 billion in consumer sales and $8.8 billion in business-to-business. The organization projects email sales to grow to $18.5 billion in 2006 and $37 billion by 2011. - DMA (2005)
31% of US Marketing Executives surveyed say direct response programs (email and mailings) have greatest ROI, more than double all other marketing programs (p.r., event marketing, website, advertising). - CMO Council (2005)
