• Authentication
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• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
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• Vs. Other Marketing
• White Papers

Email marketing will generate an ROI of $43.52 in 2009. DMA (2009)

42% percent of email marketers do not know their return on investment from email marketing. Econsultancy and Adestra. Email Census (2009)

Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2008)

Email's ROI in 2008 was $45.06 for every dollar spent on it. - DMA (2008)

Email drove an average of $0.14 in revenues per delivered message. - Epsilon "Q3 2008 Email Trends and Benchmark" (Jan 2009)

Email presently generates 21.6% of total revenue from campaigns. - Direct Marketing Association "The Integrated Marketing Media Mix" (2008)

54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008)

44% of respondents in a consumer survey said that email from financial services companies make them feel more loyal towards the companies and their products - Epsilon (Oct 2008)

Email is currently driving an average of 16 cents in transactions per message delivered. - Epsilon "Q1 2008 U.S. Email Trends and Benchmark Results" (2008)

Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)

55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)

The email marketing industry is a $3 billion industry in the U.S. in 2007 - $456 million for email-generated advertising revenue, $1.15 billion for all the technology, agency, consultant, service providers out there, and $1.35 billion for the lead-gen portion. Bill McCloskey, EmailInsider (2007)

The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007)

83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.
- Internet Retailer (2007)

Email generates 2.51% to 15% of revenue for 37.4%. - Internet Retailer (2007)

20.4% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers also cite email as generating more than 15.1% of their total revenue. - Internet Retailer (2007)

11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)

73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey - this one on email marketing - spend 5% of their marketing budget or less on email marketing.
- Internet Retailer (2007)

50.6%, report that 6% or more of their sales come from email marketing.
- Internet Retailer (2007)

25% say the proportion is over 11%. - Internet Retailer (2007)