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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Podcasts / Webcasts
Understanding E-Mail Marketing with Simms Jenkins
Despite increased government regulation and stronger e-mail suppression software, e-mail marketing is proving to still be an effective way to market your product or service. Simms Jenkins, author of "The Truth About EMail Marketing," sits down with Catalyst Magazine's Drew Ermenc to explain the basics behind this affordable way to reach your current and future customers.
The Truth About Email Marketing - Part 1 (audio)
BrightWave Marketing CEO Simms Jenkins discusses key concepts from his book, "The Truth About Email Marketing," with IBM Distinguished Engineer Mike Moran in this 3-part series. Learn best practices and bite-size, easy-to-use techniques that get results.
The Truth About Email Marketing - Part 2 (audio)
Simms Jenkins and Mike Moran discuss "The Truth About Email Marketing" in part two of this 3-part series. Learn about the opportunities and challenges of Email marketing and learn easy-to-use techniques that drive sales and build relationships.
The Truth About Email Marketing - Part 3 (audio)
Simms Jenkins and Mike Moran discuss examples of winning email strategies. Learn which companies are setting the benchmarks. Gain valuable insights and social media best practices from companies that have mastered winning email marketing techniques.
Leveraging the Value of Email Marketing During a Recession - In this complimentary Aquent/AMA webcast, Simms Jenkins, CEO of award-winning email marketing services firm BrightWave Marketing, will help you build your business case and win over C-level executives by outlining the key elements of optimizing any email marketing program.
Return to Sender - Simms Jenkins, Founder and Principal of BrightWave Marketing, discusses the results of a study on the failure of most companies in responding to inquiries to their own email communications.
Email Metrics & Response Rates
ShoutStream/BrightWave Marketing Podcast
Does Email Length Matter? How to Increase the Effectiveness of Your Campaigns
An informational podcast with Simms Jenkins, Founder and Principal of BrightWave Marketing, in association with On24 - registration required
Email Marketing: Strategies, Newsletters and List Growth
Sponsored by the Virtual Marketing Council, this panel of experts answer the question: What makes a successful email marketing program?
