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"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Personalization
87 percent of UK consumers and 85 percent of US consumers state that companies should ask about their e-mail preferences during the site registration process.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
64% of US and UK internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
61% of US and UK internet users want marketers to demonstrate knowledge of the types of offers they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
40% of the emails received had personalized salutations, down 17% from 2008. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)
Emails that had only the subject line personalized (12.4% Open Rate & 1.7% CTR) did worse than those with no personalization
at all (13.5% Open Rate & 2.7% CTR). - MailerMailer (2008)
44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2007)
90% of regular commercial email contains personalization. - JupiterResearch (2007)
89% plan to increase their use of personalization in future efforts. - Responsys Survey: The State of Personalization (2006)
40% of marketers restrict their personalization efforts to the salutation. - Responsys Survey: The State of Personalization (2006)
Only 10% individualize all aspects of their email campaigns, including salutation, images, timing and promotion. - Responsys Survey: The State of Personalization (2006)
64% of respondents say biggest roadblock to more personalization is lack of time and resources. - Responsys Survey: The State of Personalization (2006)
44% of marketers are keen to implement more highly automated campaigns. - Responsys Survey: The State of Personalization (2006)
39% said they hoped to launch multi-channel marketing campaigns that span email, print, Web, call centers and mobile devices. - Responsys Survey: The State of Personalization (2006)
About a quarter of marketers surveyed are sending broadcast email campaigns with no differentiation or targeting. - Jupiter Research (2006)
65% are using limited personalization, such as using a customer's name, and limited segmentation, such as demographic targeting or using geo-targeting to identify a local store. - Jupiter Research (2006)
Only 11% of marketers send targeted campaigns that use a customer's purchase history, click-stream activity, or other data to send a relevant, targeted offer. - Jupiter Research (2006)
Research showed that showing users a product they'd previously considered lead to immediate purchases by 60% of respondents and deferred purchases by 58%. - Jupiter Research (2006)
44% of marketers surveyed believe the biggest challenge in email is providing relevant content. - eMarketer (2006)
46% of internet users say commercial emails they receive are not targeted to their needs. - eMarketer (2006)
Inserting a person's name into an email increases open rates by as much as 10%. - Jupiter Research (2006)
