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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
Personalization
Personalization in subject lines dramatically reduces both open rates and click through rates -- with open rates of 6.7% (compared to 11.2% overall) and click through rate of 1.2% (compared to 1.6%). -MailerMailer "Email Marketing Metrics Report" (July 2010)
87 percent of UK consumers and 85 percent of US consumers state that companies should ask about their e-mail preferences during the site registration process.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
64% of US and UK internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
61% of US and UK internet users want marketers to demonstrate knowledge of the types of offers they like in email marketing messages. -e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
40% of the emails received had personalized salutations, down 17% from 2008. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)
Emails that had only the subject line personalized (12.4% Open Rate & 1.7% CTR) did worse than those with no personalization
at all (13.5% Open Rate & 2.7% CTR). - MailerMailer (2008)
44% of transactional emails did not include any form of personalization. - Silverpop "How Top Retailers Use Transactional Emails" (2007)
90% of regular commercial email contains personalization. - JupiterResearch (2007)
