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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Outsourcing - Email Service Providers
29% of current ESP users are planning to switch in the next 12 months due to a lack of product features and challenges with deliverability and data integration. - StrongMail "2010 Email Marketing Survey" (2010)
77% of businesses employing an ESP have switched in the past two years due to dissatisfaction with product features, services and cost. - StrongMail "2010 Email Marketing Survey" (2010)
69.3% of respondents said that, in addition to deployment and handling opt-outs, their email service providers offered data and analytics assistance. - Multichannel Merchants "Outlook 2010 Survey" (2010)
62.2% of respondents with sales of at least $10 million had their ESPs handle file maintenance and hygiene, compared with 49.3% of the smaller businesses. - Multichannel Merchants "Outlook 2010 Survey" (2010)
37% of service side respondents said they work on 11 or more accounts. - EmailStatCenter.com "Compensation & Resources Study" (2010)
One-third of executives surveyed work with an outsourced provider, and 30% use an on-premises packaged application. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)
55.3% of marketers surveyed currently use, or plan on using an outside vendor for email marketing. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
63.3% of online merchants use a third-party (email) service provider vs. 36.7% that do the job in-house. - Internet Retailer (2007)
44 percent, of marketers manage their email activities in-house. - Alterian (2007)
Twenty-nine percent outsource email marketing to email service providers. - Alterian (2007)
15 percent send the work to agencies. - Alterian (2007)
What to Expect From Your ESP - Click here to read this report from ClickZ (2006)
55.9% of web retailers do not use a third-party email service provider. - Internet Retailer (2006)
46% of companies dedicate only one part-time employee to coordinate and manage their email marketing programs. - Internet Retailer (2006)
29.7% with one full-time employee. - Internet Retailer (2006)
21.9% with 2 to 5 employees. - Internet Retailer (2006)
76.5% of retailers also have no plans to add to their email marketing staffs in the next 12 months. - Internet Retailer (2006)
87% of readers surveyed said they outsource sending some or all of their email campaigns and newsletters to ESPs instead of via in-house systems. - MarketingSherpa (2005)
77% of businesses employing an ESP have switched in the past two years due to dissatisfaction with product features, services and cost. - StrongMail "2010 Email Marketing Survey" (2010)
69.3% of respondents said that, in addition to deployment and handling opt-outs, their email service providers offered data and analytics assistance. - Multichannel Merchants "Outlook 2010 Survey" (2010)
62.2% of respondents with sales of at least $10 million had their ESPs handle file maintenance and hygiene, compared with 49.3% of the smaller businesses. - Multichannel Merchants "Outlook 2010 Survey" (2010)
37% of service side respondents said they work on 11 or more accounts. - EmailStatCenter.com "Compensation & Resources Study" (2010)
One-third of executives surveyed work with an outsourced provider, and 30% use an on-premises packaged application. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)
55.3% of marketers surveyed currently use, or plan on using an outside vendor for email marketing. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)
63.3% of online merchants use a third-party (email) service provider vs. 36.7% that do the job in-house. - Internet Retailer (2007)
44 percent, of marketers manage their email activities in-house. - Alterian (2007)
Twenty-nine percent outsource email marketing to email service providers. - Alterian (2007)
15 percent send the work to agencies. - Alterian (2007)
What to Expect From Your ESP - Click here to read this report from ClickZ (2006)
55.9% of web retailers do not use a third-party email service provider. - Internet Retailer (2006)
46% of companies dedicate only one part-time employee to coordinate and manage their email marketing programs. - Internet Retailer (2006)
29.7% with one full-time employee. - Internet Retailer (2006)
21.9% with 2 to 5 employees. - Internet Retailer (2006)
76.5% of retailers also have no plans to add to their email marketing staffs in the next 12 months. - Internet Retailer (2006)
87% of readers surveyed said they outsource sending some or all of their email campaigns and newsletters to ESPs instead of via in-house systems. - MarketingSherpa (2005)
