• Authentication
• Automated
• Branding
• Budgeting
• Case Studies
• Coding
• Conversions
• Copy
• Co-Registration
• Creative
• Deliverability
• Deployment Times
• Email Appends
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Privacy
• Registration
• Response Metrics
• ROI
• Segmentation
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Trend Reports
• Viral Emails
• Vs. Other Marketing
• White Papers

62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media "3rd Annual Marketing & Media Survey Results" (2008)

24%% of marketers rated Sending one newsletter to customers and another to prospects tests "very effective". - MarketingSherpa "2009 Email Marketing Benchmark Guide" (Oct 2008)

49% of email marketers said their newsletter routinely justified themselves. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

10% of email marketers said their newsletters were not being justified by revenue. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

Consumers who subscribed to email newsletters generated 34.25% more product sales. - ConAgra Foods case study in association with MarketingSherpa (2007)

60.8% of US marketers said that sending email newsletters was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

30% of the companies surveyed used a letter or newsletter format to communicate with customers. - Silverpop (2007)

83% of survey respondents use email marketing to create and distribute newsletters - an increase of 23 percent over last year. - Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook (2007)

Between 2002 and 2007, the number of newsletters accepting advertising rose from 1,052 to 3,085. - Oxbridge Directory of Newsletters (2007)

The fastest-growing newsletter categories in 2006 were natural history/wildlife, which experienced a jump in titles from 23 to 66; trucking, which increased from 24 to 34; and nutrition, which rose from 45 to 56.
- Oxbridge Directory of Newsletters (2007)

Overall, legal newsletters continued to lead all categories, with 1,125 titles, up from 1,033 in 2006. They were followed by medical newsletters with 845 titles, up from 802, and computers and automation with 748 titles, up from 719 last year.
- Oxbridge Directory of Newsletters (2007)

Electronic newsletters also continue to grow, increasing to 4,306 titles from 3,813 last year. - Oxbridge Directory of Newsletters (2007)

There are more than 14,128 US and Canadian newsletters listed in the 2007 edition of the directory. - Oxbridge Directory of Newsletters (2007)

39 percent of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That's about 2.3 out of five users. - ExactTarget (2007)

40% of small businesses execs want to see "how-to" type of content in their (email) newsletter. - Bredin Business Information (2007)

26% of small businesses execs want to see topics about strategy and leadership in their (email) newsletter. - Bredin Business Information (2007)

30% of small businesses execs say they had an improved image of a vendor from the (email) newsletter they received. - Bredin Business Information (2007)

64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's from. - Bredin Business Information (2007)

45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)

50% of the largest online retailers offer one-click sign up for their email newsletters. - Email Experience Council/RetailEmail.Blogspot (July 2006)

24% of the largest online retailers offer more than one email newsletter during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)

12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)

27% of the largest retailers offer subscribers some kind of incentive to subscribe or a reward for subscribing to their email newsletters. - Email Experience Council/RetailEmail.Blogspot (July 2006)

70% of the top retail sites in Google's paid search listings offered email newsletters. - JupiterResearch (March 2006)

Average time allocated to a newsletter after opening it only 51 seconds. - Jakob Nielsen (2006)

Of the largest online retailers that send welcome emails, 69% of them send their welcome emails in HTML, while the remaining 31% sent theirs in text-only format. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Of the largest online retailers that send welcome emails, 49% of them ask the subscriber to add their email address to the subscriber's address book. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Of the largest online retailers that send welcome emails, 34% of them offer a discount, reward or incentive to encourage them to make a purchase with the retailer. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Of the largest online retailers that send welcome emails, 11% of them include product images or links to individual products in their welcome emails. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Of the largest online retailers that send welcome emails, 31% of them include a store locator link. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Of the largest online retailers that send welcome emails, 68% of them include a contact mailing address. - Email Experience Council/RetailEmail.Blogspot (Sept 2006)

Subscribe and Unsubscribe Functionality
The average time it took users to subscribe to newsletters decreased from 5:04 minutes four years ago to 4:03 minutes in the new study, for a productivity gain of 25%. - Jakob Nielsen (2006)

The average time it took users to unsubscribe from newsletters decreased from 3:05 minutes four years ago to 1:38 minutes in the new study, for an impressive productivity gain of 89%. - Jakob Nielsen (2006)

Success rate for subscribing to newsletters was 81%. - Jakob Nielsen (2006)

Success rate of 81% implies that a newsletter with 50,000 subscribers could gain an additional 11,700 subscribers by improving the usability of its subscription process. - Jakob Nielsen (2006)

67% of users had zero fixations within newsletter introductions. - Jakob Nielsen (2006)

News feeds are definitely not for everybody and they are not a replacement for email newsletters. - Jakob Nielsen (2006)

The majority of email marketers are failing to use email as a relevant marketing tool. His research found relevant messages can lead to almost as many sales as free or discounted shipping offers. - Jupiter Research VP and research director David Daniels (2006)

44% of marketers surveyed believe the biggest challenge in email is providing relevant content. - eMarketer (2006)

44% of retailers including a newsletter subscribe link at the top of the forwarded email. - RetailEmailReports (2006)

Newsletter-style layout for promotional emails generated average click rates of 7.1 percent, compared to average click rates of 6.2 percent for single-image "postcard-style" messages. - Silverpop (2006)