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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Stats - United Kingdom

Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 percent. - Royal Mail (sept 2007)

Those who prefer to engage with both direct mail and online advertising spend the equivalent of $143 a month on goods and services after receiving a combination of the two - $25 more than those who like online ads only, and $46 more than those who would choose only direct mail. - Royal Mail (sept 2007)

More than half of those surveyed prefer to be contacted by some combination of direct mail and online communications. - Royal Mail (sept 2007)

84% of people agree both direct mail and email from companies has a purpose. - Royal Mail (sept 2007)

Eight in ten believe that email is best for communicating brief messages. - Royal Mail (sept 2007)

Only 16.9% are currently outsourcing their email marketing. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

36% of B2B users are using in-house desktop systems. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

56% of B2B marketers believe that email will be used more selectively in the future. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

87% of respondents said they regard email as an 'important', 'very important' or a 'critical' part of their marketing activities. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

77% of respondents said they were sending more email campaigns than 12 months ago. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

67% of respondents said the volume of individuals they are targeting through email is on the rise. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

68% of B2B marketers send out at least one email marketing campaign a month. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

Just under 75% of B2B marketers send out less than 5000 email a month. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

50% of respondents have increased the budget they allocate to email marketing within the last 12 months. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

62% of respondents suggest that the versatility of email is actually increasing as a B2B marketing channel. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

66% of respondents expect an open rate of 30% or under for emails to general recipients (including prospects). - B2B Marketing Magazine, in association with Newsweaver (July 2007)

55% of respondents expect an open rate of between 20% and 50% for emails to existing customers only. - B2B Marketing Magazine, in association with Newsweaver (July 2007)

Communicating with customers is the most common objective (43%), followed by prospecting (26%). - B2B Marketing Magazine, in association with Newsweaver (July 2007)

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