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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Stats - United Kingdom
Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 percent. - Royal Mail (sept 2007)
Those who prefer to engage with both direct mail and online advertising spend the equivalent of $143 a month on goods and services after receiving a combination of the two - $25 more than those who like online ads only, and $46 more than those who would choose only direct mail. - Royal Mail (sept 2007)
More than half of those surveyed prefer to be contacted by some combination of direct mail and online communications. - Royal Mail (sept 2007)
84% of people agree both direct mail and email from companies has a purpose. - Royal Mail (sept 2007)
Eight in ten believe that email is best for communicating brief messages. - Royal Mail (sept 2007)
Only 16.9% are currently outsourcing their email marketing. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
36% of B2B users are using in-house desktop systems. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
56% of B2B marketers believe that email will be used more selectively in the future. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
87% of respondents said they regard email as an 'important', 'very important' or a 'critical' part of their marketing activities. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
77% of respondents said they were sending more email campaigns than 12 months ago. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
67% of respondents said the volume of individuals they are targeting through email is on the rise. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
68% of B2B marketers send out at least one email marketing campaign a month. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
Just under 75% of B2B marketers send out less than 5000 email a month. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
50% of respondents have increased the budget they allocate to email marketing within the last 12 months. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
62% of respondents suggest that the versatility of email is actually increasing as a B2B marketing channel. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
66% of respondents expect an open rate of 30% or under for emails to general recipients (including prospects). - B2B Marketing Magazine, in association with Newsweaver (July 2007)
55% of respondents expect an open rate of between 20% and 50% for emails to existing customers only. - B2B Marketing Magazine, in association with Newsweaver (July 2007)
Communicating with customers is the most common objective (43%), followed by prospecting (26%). - B2B Marketing Magazine, in association with Newsweaver (July 2007)
