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Stats - Canada
Provided by cardcommunications (2006)Separated by List Size
List Size Under 1,000
Delivery Rate - 92.01%
Opens - 47.18%
Clicks/Opens - 22.29%
Clicks/Delivered - 10.52%
List Size Under 1,000 - 2,499
Delivery Rate - 93.95%
Opens - 35.56%
Clicks/Opens - 16.84%
Clicks/Delivered - 5.99%
List Size Under 2,500 - 4,999
Delivery Rate - 94.83%
Opens - 36.64%
Clicks/Opens - 16.60%
Clicks/Delivered - 6.08%
List Size Under 5,000+
Delivery Rate - 89.43%
Opens - 31.07%
Clicks/Opens - 15.26%
Clicks/Delivered - 4.74%
Separated by Email Type
Email Type - Newsletters
Delivery Rate - 92.65%
Opens - 32.34%
Clicks/Opens - 20.37%
Clicks/Delivered - 6.59%
Email Type - Bulletins
Delivery Rate - 94.64%
Opens - 44.36%
Clicks/Opens - 37.90%
Clicks/Delivered - 16.81%
Email Type - Sales/Promos
Delivery Rate - 93.45%
Opens - 33.91%
Clicks/Opens - 12.98%
Clicks/Delivered - 4.40%
Email Type - Info Updates
Delivery Rate - 89.92%
Opens - 40.89%
Clicks/Opens - 12.58%
Clicks/Delivered - 5.14%
Email Type - Greeting Cards
Delivery Rate - 90.85%
Opens - 30.25%
Clicks/Opens - 12.57%
Clicks/Delivered - 3.80%
Email Type - e-vites
Delivery Rate - 89.41%
Opens - 34.02%
Clicks/Opens - 13.23%
Clicks/Delivered - 4.50%
cardcommunications (2006)
British Columbians have been plugged into email for the longest, with 36% claiming to have had email for over 10 years compared to the national average of 28%, and a rate of 18% in Quebec. - MSN Canada (2007)
75% of British Columbian users have had a Hotmail account for five years or more, compared to just over half (53%) of residents of Atlantic Canada. - MSN Canada (2007)
14% of British Columbians have sent or received wedding announcements via email versus just 6% in Atlantic Canada. - MSN Canada (2007)
33% of British Columbians have sent or received baby announcements versus 13% of Atlantic Canadians. - MSN Canada (2007)
British Columbians are most likely to have felt the impact of cupid via email, with 42% saying that they have sent or received a love letter online, compared to the national average of 32%. - MSN Canada (2007)
65% of Canadians prefer communicating via email over other methods. - Ipsos (2007)
The volume of spam in Canada has increased 51% in 2006 to an average of 130 emails per week. - Ipsos (2007)
80% of Canadian Internet users have registered with at least one website to receive permission-based email, with the typical Canadian Internet user registering with an average of slightly more than eight websites. - Ipsos (2007)
27% of Canadian Internet users have forwarded a direct email they have received on to a friend or colleague. - Ipsos (2007)
20% purchased the advertiser's product or service at a later date - Ipsos (2007)
16% purchased the advertiser's product or service from the website. - Ipsos (2007)
Respondents also expressed interest in receiving the follow offers via email:
Discounts (82%)
Free gifts (73%)
Contest offerings and tips (70% each)
eCoupons (61%)
Industry news (50%)
eFlyers (49%)
- Ipsos (2007)
