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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Stats - Canada

86% of Canadians have Internet access from any location and 80% have access from home, relatively unchanged over the past five years. - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

37% now have mobile Internet access compared to 5% in 2001. - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

62% have ever visited or browsed an online social network, up from 51% in 2010. - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

Significant increases in those with Twitter and LinkedIn profiles (19% and 14% in 2011 vs. 10% and 9% in 2010, respectively). 86% have a Facebook profile, down from 90% in 2010, signifying near market saturation. - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

Canadians use their smartphones for a variety of functions such as taking photos (70%), sending or reading email (70%), checking social networking sites (48%), and online gaming (11%). - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

22% (down from 26% in 2010) respond to an email from an organization promoting products/services/special offers. - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

61% of those who have heard of online coupon sites subscribe to receive notification alerts, with subscription significantly higher among university grads (66%) compared to those with less education (53%). - Ipsos "The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide" (2012)

British Columbians have been plugged into email for the longest, with 36% claiming to have had email for over 10 years compared to the national average of 28%, and a rate of 18% in Quebec. - MSN Canada (2007)

75% of British Columbian users have had a Hotmail account for five years or more, compared to just over half (53%) of residents of Atlantic Canada. - MSN Canada (2007)

14% of British Columbians have sent or received wedding announcements via email versus just 6% in Atlantic Canada. - MSN Canada (2007)

33% of British Columbians have sent or received baby announcements versus 13% of Atlantic Canadians. - MSN Canada (2007)

British Columbians are most likely to have felt the impact of cupid via email, with 42% saying that they have sent or received a love letter online, compared to the national average of 32%. - MSN Canada (2007)

65% of Canadians prefer communicating via email over other methods. - Ipsos (2007)

The volume of spam in Canada has increased 51% in 2006 to an average of 130 emails per week. - Ipsos (2007)

80% of Canadian Internet users have registered with at least one website to receive permission-based email, with the typical Canadian Internet user registering with an average of slightly more than eight websites. - Ipsos (2007)

27% of Canadian Internet users have forwarded a direct email they have received on to a friend or colleague. - Ipsos (2007)

20% purchased the advertiser's product or service at a later date - Ipsos (2007)

16% purchased the advertiser's product or service from the website. - Ipsos (2007)

Respondents also expressed interest in receiving the follow offers via email:
Discounts (82%)
Free gifts (73%)
Contest offerings and tips (70% each)
eCoupons (61%)
Industry news (50%)
eFlyers (49%)
- Ipsos (2007)

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