• Authentication
• Automated
• Branding
• Budgeting
• Case Studies
• Coding
• Conversions
• Copy
• Co-Registration
• Creative
• Deliverability
• Deployment Times
• Email Appends
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Privacy
• Registration
• Response Metrics
• ROI
• Segmentation
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Trend Reports
• Viral Emails
• Vs. Other Marketing
• White Papers

Belgium, the Netherlands, and Luxembourg

More than half (52%) of Dutch companies are satisfied with the results of email marketing. - Emailgarage.com and Twinkle (2006)

77% of the companies that took part have added email marketing to their marketing mix. - Emailgarage.com and Twinkle (2006)

The main reasons cited for not using email marketing were the lack of the correct tools, the lack of efficient contact databases and a lack of relevant knowledge. - Emailgarage.com and Twinkle (2006)

On average, 39% of emails sent to company's own databases were opened as opposed to half as many when using rented address lists. - Emailgarage.com and Twinkle (2006)

The click-through rate for the company database was also markedly higher than for rented address lists: 23.4% versus 12.5%. - Emailgarage.com and Twinkle (2006)

62% of the companies succeed in addressing their email recipients by their correct name. - Emailgarage.com and Twinkle (2006)

30% take their relationship with the recipient into consideration when deciding upon tone-of-voice. - Emailgarage.com and Twinkle (2006)

Both the open rate and the click-through rate were 2% higher in Business-to-Consumer emails than in Business-to-Business emails. - Emailgarage.com and Twinkle (2006)

In a Business-to-Business environment, the email open rate was 29% and the click-through rate was 16.8%. - Emailgarage.com and Twinkle (2006)

International average for opened email at 32%. - Emailgarage.com and Twinkle (2006)

International average for click-through rate at only 9.7%. - Emailgarage.com and Twinkle (2006)

67% believe that email marketing plays an important role in their marketing mix. - Emailgarage.com and Twinkle (2006)

For more than one third (35%) of the above responses, this is even at the cost of other marketing activities. - Emailgarage.com and Twinkle (2006)