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The Leading Authority on Email Marketing Metrics
Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Stats - Australia

79 per cent of persons using the internet via a computer went online for communication purposes (email, instant messaging or VoIP). - The Australian Communications and Media Authority (2010)

25% of Australian Small and Medium Sized Enterprises are using mobile email as of June 2010, Mobile email also has the highest increase between June 2009 - June 2010 with a 47% increase. - The Australian Communications and Media Authority (2010)

Open Rates Vision6 (2010)
H1 2009 - 23.73%
H2 2009 - 25.16%

Overall Click Through Rates Vision6 (2010)
H1 2009 - 4.59%
H2 2009 - 5.46%

Total Through Rate Relative to Open Rate Vision6 (2010)
H1 2009 - 19.34%
H2 2009 - 21.72%

Bounce Rates Vision6 (2010)
H1 2009 - 7.22%
H2 2009 - 6.29%

Wednesday was the day with the highest open and click through rates. - Vision6 (2010)

Top 3 Industries with Lowest Bounce Rates are Legal, Accounting, and Call Centre/Customer Service. -Vision6 (2010)

Top 3 Industries with Highest Open Rates: Govt./Defence, Mining/Oil/Gas, and Primary Industry. - Vision6 (2010)

Top 3 Industries with Highest Click Through Rates: Mining/Oil/Gas, Call Centre/Cust Serv, and Accounting. - Vision6 (2010)

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