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Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
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Stats - Australia

Open Rates Vision6 (2008)
H1 2007 - 22%
H2 2007 - 20.5%

Unique Click Through Rates Vision6 (2008)
H1 2007 - 4.3%
H2 2007 - 4.2%

Click Through Rate Relative to Open Rate Vision6 (2008)
H2 2007 - 20.3%

Bounce Rates Vision6 (2008)
H1 2007 - 12.8%
H2 2007 - 10.2%

Tuesday was the day with the highest open and click through rates. - Vision6 (2008)

Q4 - 2006
Unique Open Rates - 22.40%
Unique Click-Through Rates - 4.40%
Deliverability Rate - 86.79%

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