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Lead Generation
Lead generation is marketers' first priority, with 66% saying it is their greatest concern for 2010, compared with just 17% who chose brand awareness. -Unisfair "The Future of Tech Marketing" (2010)
Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010. -Unisfair "The Future of Tech Marketing" (2010)
61% of US marketing professional said the main reason for implementing a Social Media Strategy is to increase lead generation. -R2integrated "Social Media Survey" (2010)
B2B marketers said their top two goals for 2010 were to move prospects/leads faster through the sales pipeline (51%) and to increase contact database (41%) - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)
Online Lead Generation generated $592 million in revenue in the first half 2006 in the US alone and was estimated to be a billion dollar business in the 2008 Global Market. It is considered the fasting growing segment of online advertising. - GP Bullhound Research Report (2007)
Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. - Direct Marketing Association, "2007 Response Rate Trends Report" (2007)
14% of traditional business-to-consumer DMers say they send marketing emails to people on an opt-out basis, significantly lower than last year's 23%. - Direct Magazine (2007)
3.1% of the b-to-b DMers surveyed by Direct Magazine said their firms send email on an opt-out basis this year, compared to 16.7% last year. - Direct Magazine (2007)
Inbox providers, such as Yahoo, AOL and Gmail, all use the percentage of people who hit the "report spam" button for a particular sender as the No. 1 gage in considering whether to deliver incoming email to users' inboxes or not. - Direct Magazine (2007)
By all accounts, any sender who gets a complaint rate higher than 0.5% will have serious delivery issues at these ISPs. - Direct Magazine (2007)
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