The Leading Authority on Email Marketing Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices - Merkle (Feb. 2009)
42% percent of email marketers do not know their return on investment from email marketing. Econsultancy and Adestra. - Email Census (2009)
Between the U.S. and Canada, more than 20% of commercial, permission-based email doesn't reach the inboxes of intended subscribers. - Return Path (2009)
Subscribers who receive promotional permission-based email estimate that they delete 55% without opening. - Merkle Interactive Services (2009)
44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase. - JupiterResearch's The Social and Portable Inbox (2008)
57% of consumers feel they have a more positive impression of companies when they receive email from them. - Epsilon "Branding Survey" (Feb 2009)
59% of email users spend more than 20 minutes a week with permission email and 27% spend an hour or more weekly. - Merkle Interactive Services (2009)
Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)
65% of whose email software has spam filters have noticed permission-based emails that have been filtered incorrectly, down four points since last year. - Merkle Interactive Services (2009)
75% of respondents say lack of relevance is the biggest reasons subscribers choose to opt out, followed closely by sending too frequently (73%). - Merkle Interactive Services (2009)
55% of marketers are not optimizing transactional emails at all. - StrongMail (2009)
