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StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Stats by Industry
Industry Response Metrics:
Business Products and Services General
Non-Bounce Rate: 93.4%
Open Rate: 20.3%
Click-Through Rate: 4.4%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Business Publishing/Media General
Non-Bounce Rate: 96.%
Open Rate: 18.7%
Click-Through Rate: 5.7%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Consumer Products CPG
Non-Bounce Rate: 91.2%
Open Rate: 21.9%
Click-Through Rate: 14.0%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Consumer Products Pharmaceutical
Non-Bounce Rate: 85%
Open Rate: 24.2%
Click-Through Rate: 6.4%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Consumer Publishing/Media General
Non-Bounce Rate: 97.4%
Open Rate: 16.6%
Click-Through Rate: 6.9%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Consumer Services General
Non-Bounce Rate: 97.7%
Open Rate: 19.7%
Click-Through Rate: 3.7%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Consumer Services Telecom
Non-Bounce Rate: 94.5%
Open Rate: 26.4%
Click-Through Rate: 5.2%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Financial Services CC/Banks
Non-Bounce Rate: 93.1%
Open Rate: 34.9%
Click-Through Rate: 3.6%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Financial Services General
Non-Bounce Rate: 94.8%
Open Rate: 31.9%
Click-Through Rate: 7.0%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Retail Apparel
Non-Bounce Rate: 96.9%
Open Rate: 17.2%
Click-Through Rate: 4.4%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Retail General
Non-Bounce Rate: 94.0%
Open Rate: 21.1%
Click-Through Rate: 5.9%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Retail Specialty
Non-Bounce Rate: 97.6%
Open Rate: 19.4%
Click-Through Rate: 4.2%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
Travel/Hospitality Travel Services
Non-Bounce Rate: 95.2%
Open Rate: 23.4%
Click-Through Rate: 4.9%
- Epsilon "Q1 2010 Email Trends and Benchmark" (2010)
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70% of travel companies don't track customer behavior or subscriber preferences to pre- and post travel email messages. -StrongMail "Connected Marketing for Travel Providers" (2010)The top three email marketing initiatives for the travel industry in 2010 are increasing email deliverability rates (38%), integrating email and social media (37%) and improving the segmentation/targeting of their programs (35%). -StrongMail "Connected Marketing for Travel Providers" (2010)
the top three email marketing challenges cited by travel marketers for 2010 are list turnover (32%), email deliverability (29%) and frequency management (28%). -StrongMail "Connected Marketing for Travel Providers" (2010)
Associations is the industry with the highest Open Rate - 72.3%, and the lowest Unsubscribe Rate - 0.11%, Complaint Rate - 0.07%, and Bounce Rate - 0.23%.- GetResponse "Email Marketing Performance by Industry" (2010)
The Travel industry had the second-highest Open Rate - 70.7%, third-highest Click Rate - 6.43%, and third-lowest Complaint Rate - 0.12%. -GetResponse "Email Marketing Performance by Industry" (2010)
Arts (8.75%), Education (6.66%), and Travel (6.43%) were the three industries with the highest Average Click Rate. - GetResponse "Email Marketing Performance by Industry" (2010)
