• Branding
• Budgeting
• Deliverability
• Deployment Times
• Design
• Email Usage
• Frequency
• From Lines
• HTML vs. TEXT
• International Stats
• Landing Pages
• Lead Generation
• Mobile
• Newsletters
• Non-Profit
• Online Retailers
• Outsourcing
• Personalization
• Podcasts/Webcasts
• Registration
• Research
• Response Metrics
• ROI
• Segmentation
• Social Interaction
• Spam
• Stats by Industry
• Strategy
• Subject Lines
• Testing
• Transactional
• Vs. Other Marketing

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64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's from. - Bredin Business Information (2007)

79.1% of online merchants feature the company name prominently in the "from" line of the message. - Internet Retailer (2007)

55.9% of respondents cited knowing and trusting the sender as the primary reason for opening an email. - Return Path (2007)

73% make the decision to click on the "report spam" or "junk" button using the from line. - Email Sender and Provider Coalition, 2007

51.2% cited previously opening an email from the sender and finding it valuable as the top reason for opening a message, making the marketer's previous behavior the No.2 consideration. - Return Path (2007)

20% cited discounts and 17.5% named free shipping offers as primary influencers. - Return Path (2007)

Seven in 10 US Internet users said they judged the "from" and "subject" lines when deciding whether to report an email as spam. - E-Mail Sender and Provider Coalition and Ipsos (December 2006)

92% of emails reviewed had a company or product in the from line. - Silverpop (Dec 2006)

The average open rate was 27% when using a company name or product in the from line while emails that had a person's name (such as the company CEO) had an average of 30% open rate. - Silverpop (Dec 2006)

Of the largest line retailers offering send-to-a-friend functionality, 15% list themselves in the from line, while the remaining 85% list the sender in the from line. - Email Experience Council/RetailEmail.Blogspot (November 2006)

7 out of 10 marketers report regularly testing subject lines. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

62% test copy. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

Link placement, personalization and the "From" line are tested by 46% of marketers. - MarketingSherpa, Email Marketing Benchmark Guide (2006)

39% test the offer. - MarketingSherpa, Email Marketing Benchmark Guide (2006)