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Email Registration/Preference Centers
15% of all marketers in the study were still using "opt-out" registration tactics. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
64% of all marketers in the study used a single opt-in tactic. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
21% of all marketers in the study are employing double opt-in. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
The average house list in 2006 was 2.4 million names, compared to 1.6 million the year before. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
73% of the companies surveyed sent emails to new subscribers confirming their registrations. - Silverpop (2007)
Just 17% of U.S. marketers and 35% of U.K. marketers let registrants know in advance to expect confirmation messages. - Silverpop (2007)
80% of companies in the survey offered email sign-ups on their home pages in 2007, compared to 75% in 2005. - Silverpop (2007)
92% of companies surveyed offered a value proposition for email sign-ups in 2007, such as sales information prizes and news, compared to 75% in 2005. - Silverpop (2007)
32% of the companies surveyed took people who ask to be removed from their lists to preference centers where they could change their preferences rather than simply opting them out. - Silverpop (2007)
59% of the companies surveyed made it easier for people to opt-out by sending them Web forms pre-filled with their information, compared to 30% that did so in 2005. - Silverpop (2007)
Almost 50% of major online retailers address privacy concerns during email subscription process. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Nearly 12% of major online retailers offer a sample of their newsletter(s) during email subscription process. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
28% of major online retailers offer more than one content selection during the email subscription process. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Nearly 6% of major online retailers offer a local store update. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Less than 7% of major online retailers give subscribers any kind of idea how many emails to expect. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Nearly 12% of major online retailers offer plain-text versions of their newsletter during the sign-up process. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Only 3% of major online retailers use a double opt-in subscription process. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Only 92% of retailers have an email sign-up form or link on their homepage. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
More than 43% of retailers allow customers to sign up for email with one click from their homepage. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
The subscriber's name (31%) and zip code (18%) were the two most often required pieces of information. - Email Experience Council/RetailEmail.Blogspot, "Retail Email Subscription Benchmark Study" (July 25, 2007)
Buyers most often give a valid email address (68 percent) and name (72 percent) when registering for content. - KnowledgeStorm (2007)
When buyers do provide email addresses, 43 percent choose to offer a personal email address. - KnowledgeStorm (2007)
Seventy-two percent of buyers felt the "amount of detail in the overview" was a major factor in deciding to register. - KnowledgeStorm (2007)
Buyers stated they preferred at least one paragraph of information before buying content. This level of detail was provided by just 48 percent of the marketers. - KnowledgeStorm (2007)
94.5% of online merchants are building bigger opt-in lists than a year ago.
- Internet Retailer (2007)
65.2% of all retailers will increase the size of their opt-in email lists between 10.1% and 40% this year;
4% of all retailers expect to grow their file between 40.1% and 50%;
22.4% of all retailers expect to grow their file by more than 50%;
8.4% of all retailers expect to grow their file say their list will expand by less than 10%.
- Internet Retailer (2007)
28.8% of merchants in the survey maintain an opt-in list of fewer than 5,000 names;
22.6% maintain an opt-in list of 5,001 to 30,000 names;
14.4% maintain an opt-in list of 30,001 to 100,000 names;
19.9% maintain an opt-in list of 101,000 to 750,000 names;
2.1% maintain an opt-in list of 750,000 to 1 million names;
12.2% maintain more than 1 million names in their email lists.
- Internet Retailer (2007)
82% of those surveyed said they use the unsubscribe features provided when they want to stop getting email from companies from which they had previously requested to receive messages. - Email Sender and Provider Coalition (2007)
71% said they believe unsubscribe links work. - Email Sender and Provider Coalition (2007)
48% said they use unsubscribe links even when they don't know the sender. - Email Sender and Provider Coalition (2007)
50% of the largest online retailers offer one-click sign up for their email newsletters. - Email Experience Council/RetailEmail.Blogspot (July 2006)
11% of the largest online retailers don't include a sign-up button or field on their homepage. - Email Experience Council/RetailEmail.Blogspot (July 2006)
13% of the largest online retailers require subscribers to register with them in order to sign up for their email newsletters. - Email Experience Council/RetailEmail.Blogspot (July 2006)
31% of the largest online retailers require the subscriber's name during their email newsletter sign-up process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
23% of the largest online retailers require the subscriber's zip code during their email newsletter sign-up process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
29% of the largest online retailers ask for optional information beyond the information that was required in order to subscribe to their email newsletter. - Email Experience Council/RetailEmail.Blogspot (July 2006)
24% of the largest online retailers offer more than one email newsletter during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
12% of the largest online retailers ask subscribers to add the retailer's email address to their address book during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)
27% of the largest retailers offer subscribers some kind of incentive to subscribe or a reward for subscribing to their email newsletters. - Email Experience Council/RetailEmail.Blogspot (July 2006)
66% of the largest online retailers send out welcome emails. - Email Experience Council/RetailEmail.Blogspot (September 2006)
