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StatShare |
StatShare, a must read for all email marketing pros.
"If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics" - "The Email Diva", MediaPost's Email Insider
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Only 33 percent of those surveyed have images turned on by default in their email client. This is a vast difference from 2006, when the figure was a still concerning 55 percent.- MarketingSherpa, (2010)
Visual appeal is an important factor for retail customers- and accordingly HTML formatting was favored by 95% in 2009, up from 86% in 2008. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment"(2010)
37% of major online retailers provide a link to change or manage subscription preferences and 22% provide a "change email address" link. Looking to capitalize on forwards, 18% of retailers also include a subscribe link. - Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010)
Over 80% of respondents plan to use video emails in 2010, while in 2009 only 15.7% of responders used video in their email campaigns.- GetResponse "2010 Email Marketing Trends Survey" (2010)
64% of marketers plan to use video in e-mail for the first time in 2010. - GetResponse "2010 Email Marketing Trends Survey" (2010)
16% of mobile users' permission-based email is viewed on mobile devices - five points higher than last year. - Merkle Interactive Services (2009)
84% of mobile users' permission-based email is viewed on PCs. - Merkle Interactive Services (2009)
75% of respondents say lack of relevance is the biggest reasons subscribers choose to opt out, followed closely by sending too frequently (73%). - Merkle Interactive Services (2009)
55% of retailers will use emails to highlight new product availability. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)
53% of retailers will use emails to feature online-only promotions. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)
Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them. - PMN and Pace University's Lubin School of Business'(IDM) Lab(2009)
62% would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)
For advertising-oriented lists, 57% of marketers surveyed said that "emailing unique content by segment" produced routinely justifiable results. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)
53% of consumers say email is irrelevant - David Daniels, Vice President, JupiterResearch (Dec. 2007)
40% of small businesses execs want to see "how-to" type of content in their (email) newsletter. - Bredin Business Information (2007)
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When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)26% of small businesses execs want to see topics about strategy and leadership in their (email) newsletter. - Bredin Business Information (2007)
Over 40% of the respondents cited "a good offer or deal" as the most important factor in their decision to make an online purchase. - Endai Worldwide (2007)
Over 21% indicated that the emails they open and buy from are about something they're "specifically interested in." - Endai Worldwide (2007)
63.7% of online merchants believe they are creating the right mix of graphics and content to attract customers. - Internet Retailer (2007)
64% of online merchants keep key points of content high up in the body of the message. - Internet Retailer (2007)
26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)
64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)
69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)
80% of at-work users in the US rely on Outlook, which offers preview panes. - MarketingSherpa (2007)
38% of online consumers now use preview pane 'capable' email clients. - MarketingSherpa (2007)
64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)
59% of online customers routinely block images. - MarketingSherpa (2007)
Non-ASCII, non-encoded subject lines broke/rendered incorrectly in both the List View and Message View at 44% of the top tier ISPs, notably AOL, Cablevision, and Earthlink. - Pivotal Veracity (2007)
Non-ASCII, encoded subject lines broke/rendered incorrectly in the List View at 41% of the top tier ISPs. - Pivotal Veracity (2007)
Non-ASCII, encoded subject lines broke/rendered incorrectly in the Message View at 53% of the top tier ISPs, notably Hotmail, Yahoo and Comcast. - Pivotal Veracity (2007)
21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)
28% showed relevant copy, but had no working links. - Email Experience Council (2007)
Spam filtering is more likely to occur because of HTML coding than the words you use in your email. - George Bilbrey, iMediaConnection (2006)
MarketingSherpa's Email Marketing Benchmark Guide 2006 reports what email client consumers are using
- AOL - 20%
- Yahoo! - 19%
- Outlook Express - 15%
- Hotmail - 12%
