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Deployment Times
The most popular email day of the year for retailers, based on percent of retailers tracked via RetailEmail.Blogspot
- Dec. 26, 2006, Tuesday, the day after Christmas - 53.1%
- Dec. 11, 2006, Monday, 14 days before Christmas - 49.0%
- Dec. 15, 2006, Friday, 10 days before Christmas - 45.9%
- Dec. 18, 2006, Monday, 7 days before Christmas - 44.9%
- April 17, 2007, Tuesday, Tax Day - 43.7%
- Nov. 27, 2006, Monday, the Monday after Thanksgiving Day (Cyber Monday) and 28 days before Christmas - 43.7%
- Dec. 4, 2006, Monday, 21 days before Christmas - 42.1%
- Dec. 8, 2006, Friday, 17 days before Christmas - 42.1%
- April 24, 2007, Tuesday, 19 days before Mother's Day - 40.2%
- June 5, 2007, Tuesday, 12 days before Father's Day - 40.0%
- Email Experience Council/RetailEmail.Blogspot,
"The Most Popular Email Days of the Year For Retailers" (July 12, 2007)
The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). - eROI, "Email Marketing Statistics By Day and Time" (July 2007)
The highest click through rates during Q2 2007 were Wednesday and Thursday (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)
11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)
The highest peaks for read rates were 9 p.m. and 11 p.m.--with rates of 40% and 45%, as compared with workday rates between 24% and 30%. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)
Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)
Saturday and Sunday have highest open rates (38.3% and 37.1% respectively). - eROI Email Statistics (Q2 2006)
Monday had the highest week-day open rate - 35.7%. - eROI Email Statistics (Q2 2006)
Thursday and Saturday lead in click rates (5.2% and 5.4% respectively). - eROI Email Statistics (Q2 2006)
Highest percent of click rates take place around the lunch hour - 6.2% CTR at noon. - eROI Email Statistics (Q2 2006)
The times that perform the best for read rates bookend the work day. - eROI Email Statistics (Q2 2006)
B2B recipients overwhelmingly prefer email on Monday and Tuesday. - eROI Email Statistics (Q2 2006)
Friday and Wednesday for consumers. - eROI Email Statistics (Q2 2006)
Consumers are getting an average of 35 emails a day. - Jupiter Research (2006)
Business recipients get nearly 100 per day. - Jupiter Research (2006)