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Deliverability
30% of practicing marketers don't take the time to figure out their actual rate of delivery. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
12% of practicing marketers have no idea how to characterize their organization's precise definition of delivery. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
38.4% of email marketers think that AOL has the lowest deliverability.
- Dot Email (2007)
7.1% of email marketers think that Google's Gmail had the lowest.
- Dot Email (2007)
17% of email marketers thought Earthlink had bad delivery and 16 percent thought it was Yahoo according to the poll. - Dot Email (2007)
For the first time Sender Policy Framework (SPF) email authentication checks are on the top ten list of content triggers for different ISPs. - Lyris, Q2 Email Advisory Report Card (2007)
Permission-based emails are reaching consumer inboxes about 75% of the time.
- Lyris, Q2 Email Advisory Report Card (2007)
16% of permission-based emails are still being directed straight to a junk or bulk folder. - Lyris, Q2 Email Advisory Report Card (2007)
Failing an SPF check carries a heavy penalty - nearly 2.4 points from the current SpamAssassin test, on a Bayesian scale that identifies a message as spam when it reaches 3.0 points or higher. - Lyris, Q2 Email Advisory Report Card (2007)
XO Concentric far exceeds any other ISP - banishing 56% of invited email to the junk/bulk folder. - Lyris, Q2 Email Advisory Report Card (2007)
SBC Global and Bell South both junk 30% of permission-based email. - Lyris, Q2 Email Advisory Report Card (2007)
Yahoo junks 26% of permission-based email. - Lyris, Q2 Email Advisory Report Card (2007)
MSN Network, GMail and Hotmail all junk of permission-based email at 18% - Lyris, Q2 Email Advisory Report Card (2007)
AOL delivered only 1.94 percent to the junk/bulk folder. - Lyris, Q2 Email Advisory Report Card (2007)
Marketers sending to European ISPs face even more trouble: More than 20 percent of permission-based emails were sent to the junk/bulk folder - almost three times more than the previous quarter. - Lyris, Q2 Email Advisory Report Card (2007)
Email Delivery Rates Reported By Marketers
- 40.2% of marketers report deliverability rates between 90.1% to 100%
- 19.1% of marketers report deliverability rates between 80.1% to 90%
- 14.8% of marketers report deliverability rates between 70.1% to 80%
- 9.6% of marketers report deliverability rates between 55.1% to 70%
- 16.3% of marketers report deliverability rates between 55% and below - Internet Retailer Survey Report on Email Marketing (2007)
Only 74.57% of messages make it into the in-box. - Lyris Technologies EmailAdvisor ISP Delivery Report Card Q1 2007 (2007)
Gmail sends 28% of messages to junk folders. - Lyris Technologies EmailAdvisor ISP Delivery Report Card Q1 2007 (2007)
Yahoo sends 19% of messages to the bulk folder. - Lyris Technologies EmailAdvisor ISP Delivery Report Card Q1 2007 (2007)
40.2% of all merchants are delivering between 90.1% and 100% of their email messages; 19.1% are delivering 80.1% to 90%. - Internet Retailer (2007)
Approximately one-third of marketers report email delivery rates of 80% or less, and approximately one-quarter are unsure of their metrics. - Jupiter Research (2006)
Although adoption of deliverability imporvement tactics remains low, 27% of marketers plan to implement paid accredidation services within the next year. - Jupiter Research (2006)
Of marketers working in a self-service fashion with ESPs, 32% report delivery rates of 90% or less, compared with 35% of marketers using on-premises packaged applications. - Jupiter Research (2006)
Of business-to-business newsletter marketers, 41% have delivery rates of 80% or less, compared with 29% of their business-to-consumer couterparts. - Jupiter Research (2006)
B-to-B Corporate Spam Filtering Study (Nov 2006)
- 80% - Commercial filtering applications or appliances
- 58% - Client side filtering applications
- 41% - Private black lists maintained by your own organization
- 35% - Public black lists maintained by people outside your organization
- 14% - Open source filtering applications (e.g., SpamAssassin) - Marketing Sherpa and Knowledge Storm (2006)
The average rate of legitimate commercial email deliverability to user inboxes was 87 percent. - Lyris ISP Deliverability Report Card (Q2 2006)
The average rate of legitimate commercial email increases to 90 percent for average "gross deliverability" of legitimate commercial email, which is defined as total amount of email delivered to both regular user inboxes and "bulk" folders. - Lyris ISP Deliverability Report Card (Q2 2006)
Spam filtering is more likely to occur because of HTML coding than the words you use in your email. - George Bilbrey, iMediaConnection (2006)
21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council survey of 1,000 B2B and B2C emails (2006)
28% showed relevant copy, but had no working links. - Email Experience Council survey of 1,000 B2B and B2C emails (2006)
Utilizing a professional company and/or their tools to test your image rendering across multiple email clients often helps to increase response up to as much as 87%. - Email Experience Council, Email Rendering Report (2007)
MarketingSherpa's Email Marketing Benchmark Guide 2006 reports what email client consumers are using
- AOL - 20%
- Yahoo! - 19%
- Outlook Express - 15%
- Hotmail - 12%
