StatShare, a must read for all email marketing pros.
Subscribe Now!
""If it's statistics you want, always start with EmailStatCenter.com, a clearinghouse for email metrics"
- "The Email Diva", MediaPost's Email Insider"
HTML Coding for Emails
Non-ASCII, non-encoded subject lines broke/rendered incorrectly in both the List View and Message View at 44% of the top tier ISPs, notably AOL, Cablevision, and Earthlink. - Pivotal Veracity (2007)
Non-ASCII, encoded subject lines broke/rendered incorrectly in the List View at 41% of the top tier ISPs. - Pivotal Veracity (2007)
Non-ASCII, encoded subject lines broke/rendered incorrectly in the Message View at 53% of the top tier ISPs, notably Hotmail, Yahoo and Comcast. - Pivotal Veracity (2007)
21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)
28% showed relevant copy, but had no working links. - Email Experience Council (2007)
Spam filtering is more likely to occur because of HTML coding than the words you use in your email. - George Bilbrey, iMediaConnection (2006)
MarketingSherpa's Email Marketing Benchmark Guide 2006 reports what email client consumers are using
- AOL - 20%
- Yahoo! - 19%
- Outlook Express - 15%
- Hotmail - 12%
