"Email delivers the highest ROI by an eye-popping margin:a whopping $57.25 for every dollar spent on it in 2005." -- DMA, October, 2006

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Email messages marked with a visual icon have a 67% higher open rate than unmarked messages. - ICONIX (April 2007)

79% of the respondents said they hit the "report spam" button when they don't know who the sender is. - Email Sender and Provider Coalition (2007)

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