home | email signup | contact us | advertise | submit a stat
Follow ESC on Twitter Follow ESC on Twitter
The Leading Authority on Email Marketing Metrics
Email Marketing Statistics and Metrics
Email's ROI in 2009 was $43.52 for every dollar spent on it. - DMA (2009)
EmailStatCenter.com
The New Inbox Available On Amazon

Email Acquisition/Lead Generation

Email leads generate sales. Last year, 44% of email recipients admitted to having responded to and made at least one purchase based on email. - Convince and Convert "Online Marketing for Small Business" (2014)

It's actually easier to go from 100 to 1,000 subscribers than it is to go from 0 to 100 subscribers - ClickZ "Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes" (2014)

Special offers are the the #1 motivation for mobile users to opt-in. - eMarketer "Special Offers Get Mobile Users to Opt In" (2014)

The recent McKinsey study cited email is nearly 40 times better than Facebook and Twitter at acquiring customers. - ClickZ "Email Blows Social Media Out the Door -- Any More Questions?" (2014)

The top-rated easiest tactic for email list growth include email to a friend (58%), registration during purchase (50%), social media sharing buttons in email (49%). The most difficult tactic of list growth includes co-registration programs (49%), paid search (36%), and offline events (35%). - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

17% of marketers describe their list growth as very positive, growing rapidly. 50% describe it as somewhat positive, growing slowly. - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

A study running a $500 giveaway contest on landing pages generated 700% more email subscribers than landing pages with no contests. - Incentivibe "Giveaway Contests: The Hidden Gem" (2013)

34% of all the leads generated in 2013 come from inbound marketing sources. - HubSpot "2013 State of Inbound Marketing Report" (2013)

Organic website traffic was cited by 54% of respondents as the best tactic for acquisition; 50% believe transactions are the best tactic. Social media remains in third place, reported by 23% of respondents. - DMA "National Client Email Report" (2013)

Only 25% of Fortune 500 B2B companies use forms to protect content and capture email addresses. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

97% of Fortune 500 B2B companies use forms for email newsletter sign up, or demo requests. - ClickZ "25% of Fortune 500 B2B Companies Have Adopted Marketing Automation" (2013)

The top three most important email marketing initiatives for companies in 2013 include increasing subscriber engagement, improving segmentation and targeting, and growing their opt-in email list. - StrongMail "2013 Marketing Trends Survey" (2012)

The percent of channel users who acquired a customer through LinkedIn is up from 57% in 2011 to 62% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)

The percent of channel users who acquired a customer through Facebook is up from 48% in 2011 to 52% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)

Most CMOs agree that ROI, optimization and audience insights are of premier importance for lead generation in the next 12 months. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

About 36% of those surveyed invest less than $20 per lead. The second-most popular response was only $21-$50 per lead. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Organizations that nurture their leads experience a 45% life in lead generation ROI over those organizations that do not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

On average, organizations that had defined a clear value proposition for their products experienced a 117% lift in lead generation ROI over organizations that did not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Only a quarter of respondents had formal processes for lead generation tactics with thorough guidelines that are routinely performed. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Of those surveyed, 29% plan to increase greatly their lead generation budget for website optimization. 27% plan to increase their lead generation budget for social media. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Thirty-six percent of brands still collect email addresses on paper. This practice exposes brands to a higher potential for bad addresses and input errors. - Experian "Email Market Study: Email acquisition and engagement tactics" (2012)

Twenty-two percent of marketers use pop-up windows on their website to collect email address. - Experian "Email Market Study: Email acquisition and engagement tactics" (2012)

67% of the fastest-growing online retailers in the US have pre-purchase email opt-in forms on both the homepages and other pages of their websites - ExactTarget "How Are Retailers Using Their Website for Customer Acquisition" (2012)

List rentals, cited by 26% of respondents, sponsoring another company's email database (16%) and co-registration tactics (15%) are commonly used to build contact lists. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

Only 13% of respondents to BtoB's survey said they use double opt-ins, in which recipients must confirm via a follow-up email request that they've agreed to receive email messages. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

88% build their own databases in-house; 64% said such an approach provides the highest ROI. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

56% of B2B companies are currently using customer relationship management (CRM) software to help maximize their lead generation results. - Buyer Zone "The State of B2B Lead Generation: 2012 Results" (2012)

Lead generation is marketers' first priority, with 66% saying it is their greatest concern for 2010, compared with just 17% who chose brand awareness. -Unisfair "The Future of Tech Marketing" (2010)

Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010. -Unisfair "The Future of Tech Marketing" (2010)

61% of US marketing professional said the main reason for implementing a Social Media Strategy is to increase lead generation. -R2integrated "Social Media Survey" (2010)

B2B marketers said their top two goals for 2010 were to move prospects/leads faster through the sales pipeline (51%) and to increase contact database (41%) - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

Online Lead Generation generated $592 million in revenue in the first half 2006 in the US alone and was estimated to be a billion dollar business in the 2008 Global Market. It is considered the fasting growing segment of online advertising. - GP Bullhound Research Report (2007)

Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. - Direct Marketing Association, "2007 Response Rate Trends Report" (2007)

14% of traditional business-to-consumer DMers say they send marketing emails to people on an opt-out basis, significantly lower than last year's 23%. - Direct Magazine (2007)

3.1% of the b-to-b DMers surveyed by Direct Magazine said their firms send email on an opt-out basis this year, compared to 16.7% last year. - Direct Magazine (2007)

Inbox providers, such as Yahoo, AOL and Gmail, all use the percentage of people who hit the "report spam" button for a particular sender as the No. 1 gage in considering whether to deliver incoming email to users' inboxes or not. - Direct Magazine (2007)

By all accounts, any sender who gets a complaint rate higher than 0.5% will have serious delivery issues at these ISPs. - Direct Magazine (2007)


If you are interested in submitting a stat for this page, please click here.

If you are interested in becoming a category partner or sponsor, please visit our Advertising Page to learn more.

Thanks for your interest in EmailStatCenter.com.

Google